[Deptheads] Dealers Room at OrcCon

[Janice Sellers]

Most people don't give out specifics on how much money they made, so I
have no figures on how much was spent overall.  "Good", "okay", and
"bad" differ significantly between retailers and manufacturers.  For
most manufacturers, good is covering all your expenses and maybe
making a little extra; okay is just breaking even; bad is running
negative, which is what you expect most of the time, but if you think
you got some good marketing out of it, it might balance out.  For
retailers, good usually means making enough to cover expenses and your
own time, and a reasonable profit on top of that; okay is a small
profit; bad is losing money, and often includes breaking even.
Specific dollar amounts are going to vary between types and from
company to company.  Our retail dealers at this show ranged from War
House, which had five purchased tables and five employees, to
Gameology, at two tables and two employees, to John Gaffney (who I
freely admit is a category to himself, but he is one of our regular
dealers).  Manufacturers ranged from Conquest/Crocodile, at four paid
tables and four employees; to Strategic Retreat, who paid for a table
and had three people and a huge demo presence; to Two Hour Wargames,
who paid his own flight from Texas but was a con guest, ran lots of
demos, and whose product was carried at someone else's booth.
Comparing apples to oranges doesn't reallly begin to describe it now,
does it?  But all them seemed to have good shows in very different
ways.

Janice

On 2/19/08, Robert Lionheart <spinachcat at yahoo.com> wrote:
> DEALERS ROOM
> Do we know approximately how much is spent in the dealers room?    Do we
> have an understanding in dollar amounts what a "good" vs. "okay" vs. "bad'
> show means to an average dealer?