[Deptheads] All hands on deck! Last minute flyer to gamestores

[Eric D]

Marketing is indeed responsible for the flyers so we goofed on not getting the info on the flyer that we needed.
 
We do send a letter out to the stores with the flyers.  It has all of the information in the letter that Shawn is suggesting and more. The problem is that in many cases the letter gets tossed and sometimes the flyers do as well.  I actively try to educate my local game stores on the conventions and the flyers and hope that all of you are as well. We definitely need a consistent grass roots effort to spread the word which is part of what we hope that the various groups on group page are helping to do.
 
Always happy to hear ideas and suggestions to more effectively get the word out.

Eric


________________________________
From: Kryssie <phantom.hopscotch at gmail.com>
To: deptheads at strategicon.net; shawn350 at gmail.com 
Sent: Monday, February 13, 2012 3:33 PM
Subject: Re: [Deptheads] All hands on deck! Last minute flyer to gamestores


Who's responsible for drawing up the fliers?  Marketing?


On Mon, Feb 13, 2012 at 3:05 PM, <shawn350 at gmail.com> wrote:

So I have been to a little over a half dozen stores today. Game empire, collector's paradise, emerald Knights, game ogre, all ways gaming, comic odyssey, Last grenadier. I saw that some had put the date on the fliers they already had, I gave them more and all was good, but I got to thinking about  the ones that I went to that were not very familiar with the con and their customers have no way to discern from the flyer what it is about.  One magic store said oh go hang it by the comics and was disinterest along with the customers standing about. I mention magic events and what the con was about and I passed out 6 fliers right then.
>
>Not that this matters now but for the next conference we should put a header that says something like.
>
>Orccon 2012 - A non stop weekend of Boardgames, Miniatures, RPGs and CCGs of all kinds!! Register now before you favorite event fills up!!!
>
>It says what we do, it encourages pre registration and leaves plenty of room for the gorgeous artwork that makes them look at it in the first place. We got their attention we just didn't sell them anything.
>
>Anyhow, I am educating as I make my way to these comics shops, card stores and game stores and learning that we have market to be reached and a emerging group of board, card and miniature gamers that the word Strategicon carries no information for them.
>
>Thoughts? Feedback?
>
>
>
>
>Sent via BlackBerry by AT&T
>
>-----Original Message-----
>From: "Eric M. Aldrich" <ealdrich at mac.com>
>Sender: deptheads-bounces at strategicon.net
>
>Date: Sun, 12 Feb 2012 21:00:27
>To: <deptheads at strategicon.net>
>Reply-To: deptheads at strategicon.net
>Subject: Re: [Deptheads] All hands on deck! Last minute flyer to gamestores
>
>Hence why adding the date and web site fixes at least part of the problem.
>
>I don't know how we all missed noticing this at the meeting -- it was correctable then....
>
>Eric
>
>On 12 Feb, 2012, at 20:36, mike fryer wrote:
>
>> Bob LaMarre, my faithful #2, saw the flyers at Metropolis comics this weekend and mentioned that not only is it missing critical information, but it does not give even a hint as to what the convention is about. I took a look and I agreed. My guess would be Vegas Showgirl convention or cosplay, but definitely not a game convention.
>>
>> Mike Fryer
>>
>>
>>
>> On Sat, Feb 11, 2012 at 8:06 PM, Eric M. Aldrich <ealdrich at mac.com> wrote:
>> Man, I finally get a night to look at stuff.
>>
>> If anyone has time and is willing to loan the con a few bucks until the con (cause I won't be able to get cash to you until then), we really need to reprint the flyers with the proper info on them and get them to as many stores as possible,
>>
>> http://www.strategicon.net/forms/Orccon12FlyerBW2.jpg
>>
>> We left two critical pieces of info off the one we sent out, and I didn't catch it due to other circumstances until this evening. Fixed as best I can.
>>
>> Please, download this, print it out, and drop them off to any every store you can think of. Redundant effort is fine.
>>
>> Thanks. They look great, but they won't do us any good unless they get out there with some useful info on them. If you want to see what's missing, look at the color flyer that's still up there....
>>
>> Eric
>>
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-- 
Kryssie Mackey 
Talent Acquisitions & Marketing
310-766-9954
phantom.hopscotch at gmail.com
Strategicon Events
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