[Deptheads] Potential Guest

[Whatawhale]

I suspect that some of use are using brand  to mean something a little different.

I'm talking about branding mostly in a graphic design sense but also marketing too.

A convention that I think has great branding is PAX, everyone can easily identify their graphic look and themes. In addition from a marketing point of view most people know that they are not just about 1 thing.

A strong brand will lend credibility to our 'product' and connect with our target audience. 


 We should seek to find a brand that is inclusive. 

Im still unclear what exactly is our logo?  Is that dragon our mascot? Or is it that knight or the unicorn? Is our logo the blue and grey hexes?

So...once we have something more concrete when start changing things up with theme it wont seem so confusing and cheesy.

-Renee 





Sent from my iPhone

On Sep 17, 2012, at 6:28 PM, "evil5757 at aol.com"<evil5757 at aol.com> wrote:

> Yes and no. We want to be universal and not tied to anything specific as a brand. Being a "card con" hurt us before and we are seeing the effects of being a "boardgame con" in the other departments now. 
> 
> Our brand image must be always evolving with the times and represent "a shitload of a good time" in whatever form it takes.
> 
> We had the same problem relaunching Origins back in '94, Tim has the info on that....
> 
> John
> 
> Sent from my MOTOROLA ATRIX™ 2 on AT&T
> 
> 
> -----Original message-----
> From: Whatawhale <whatawhale at yahoo.com>
> To: "deptheads at strategicon.net" <deptheads at strategicon.net>
> Sent: Mon, Sep 17, 2012 21:58:51 GMT+00:00
> Subject: Re: [Deptheads] Potential Guest
> 
> 
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