[Deptheads] Twitter/Facebook/G+

Fri May 25 08:26:04 PDT 2012

If I may share some experience from the automotive industry:  It's much
harder to build several brands (Orccon, Gamex, Gateway) than it is to build
a single brand (Strategicon).  I know in the past folks have wanted to
present the three cons as unrelated to avoid people "catching the next
one", but we are tripling the work we need to do to build reputation and
brand awareness.  For the attendees that are not already aware that the
three cons are related (I'm guessing 1/3 of attendees), they don't take a
well-run Orccon to be a good indicator that Gamex will also be well-run,
for instance, which is a lost opportunity.

So, my suggestion is to reconsider the notion that we promote the cons as
unrelated, rather than a series, particularly before Kryssie does a lot of
great work that would need to be undone.

Ryan

On Fri, May 25, 2012 at 8:18 AM, Kryssie <phantom.hopscotch at gmail.com>wrote:

> What if we were to make pages for the three conventions?  I'm toying
> around with the ideas in my brain, but I know there's Wiki entries for them
> which show up on Facebook (at least for Gamex).  It's not something that
> will happen *RIGHT NOW* since, y'know, GAMEX!  But, I just keep forgetting
> to mention this and since I was thinking about it, thought I'd say
> something.  Burgess, you and I could discuss this at some point this
> weekend.  I'm sure you'll find me pretty easily....
>
>
> On Sun, Apr 22, 2012 at 7:14 PM, Kryssie <phantom.hopscotch at gmail.com>wrote:
>
>> I will cede not making it a page, then.  I don't have all the time in the
>> world and it just occurred to me today that I will be working on my
>> Master's thesis around the time of Gateway.... so, I may be a
>> bit...mmm...what's the word.... crazy? Stressed?  Meh.  Whatever. :D  I'll
>> e-mail you, privately, then for access to the profile.
>>
>> On Sun, Apr 22, 2012 at 7:00 PM, Eric Burgess <erburgess at gmail.com>wrote:
>>
>>> Kryssie,
>>>
>>> It's up to you but I still think the move to a Page is more hassle than
>>> it is worth - the statistics are the only real reason I see to do it and
>>> they are okay but with all that content, it's a heck of a lot of work. BGB
>>> has a page and it is fine but posting is wonky sometimes. I think Facebook
>>> has a way to go before Pages are perfect.
>>>
>>> Most of the reasons to move to a Page listed below don't look to be
>>> strong.
>>>
>>> * I'd note that the Strategicon Twitter account already hits the
>>> Facebook page but not vice versa. It can be set up although I know Twitter
>>> is having trouble consuming Facebook images right now due to some change
>>> they made in the format in which they are stored. That works the same in
>>> Pages or Friends (I can guarantee that as my Page isn't updating Twitter
>>> right now).
>>>
>>> * Friends are not limited to 500. We have nearly 1,000 on Facebook right
>>> now.
>>>
>>> * It's easy to just give the Facebook login to multiple people. We've
>>> done that before.
>>>
>>> * There is no difference in tagging a page versus a person unless the
>>> person has their privacy settings restricted (we don't).
>>>
>>> You're totally right that it SHOULD be a Page because of the type of
>>> organization but, functionally, all we get at are the statistics right now
>>> for a heck of a lot of work. And you lose some things like the data
>>> intimacy of Friends. For example, I often log into the Strategicon account
>>> and wish people a Happy Birthday from the convention. They almost always
>>> Like the post and we often get a bunch of additional followers that saw
>>> that on their wall. Pages won't get that access because they are gain less
>>> access to information than relatively open-access Friends information. This
>>> is also a communication issue because people tend to allow their Friends to
>>> send messages and invite them to events and groups but they are less likely
>>> to allow that access to Pages. Thus, we lose something (I would say, a fair
>>> amount) just to get those statistics.
>>>
>>> Just my two cents. Do as you see fit. I'm glad someone else will help
>>> with the social onslaught (and I completely agree with all the points about
>>> Twitter). On Google Plus, I'd say that if that effort is to get Wil Wheaton
>>> more involved, sure. Otherwise, it's a dying network already.
>>>
>>> ...ERB
>>> www.boardgamebabylon.com
>>> www.strategicon.net
>>>
>>>
>>> On Sun, Apr 22, 2012 at 6:45 PM, Kryssie <phantom.hopscotch at gmail.com>wrote:
>>>
>>>> After the meeting today, I realized I'd volunteered myself (go me >_<)
>>>> to take over the social media (Twitter, etc).  To this end, I'm gonna need
>>>> some help.  I have one person who's going to work on the G+ page, and, if
>>>> Victor's still willing, help move stuff from the profile page we have on
>>>> Facebook to an actual Page.
>>>>
>>>> The reasons I'd like to push for the move on Facebook are as follows:
>>>>
>>>>    - I can link the FB feed to the Twitter account, and vice versa.
>>>>    In other words, I can make ONE update to BOTH accounts;
>>>>    - We can have way more likes than we can friends.  Friends are
>>>>    limited to 500, I believe; likes are unlimited (or, at least limited to
>>>>    something like 1M);
>>>>    - We can have a couple *responsible* admins for a page (I know this
>>>>    eliminates half the staff, but hey!);
>>>>    - People can easily tag a page and share, etc, making it more
>>>>    community focused;
>>>>
>>>> Now!  As for the Twitter feed.  We want to get as much information out
>>>> to people in 120 characters or less (I'll explain in a minute).  Ideally,
>>>> I'd like to have your information in 80 characters or less, but I
>>>> understand longer tweets may be necessary.  I understand that the actual
>>>> tweet limit is 140 characters--HOWEVER!  We *want* people to retweet
>>>> (RT) us; we *want* to use hashtags (#); all these will take up
>>>> characters.  RT @Strategicon is already 14 characters.  If we add hashtags
>>>> like #Gamex2012, #Gamex #rpgs #boardgames, etc, we're taking up more
>>>> characters.  Hashtags, for the twitter noobs, are for people to search by.
>>>> They also can become trending topics.  It's all a wonderfully huge
>>>> marketing thing and can get pretty technical.  Let's just say, "They're
>>>> important."  SO!  All of *that* having been said, I can actually
>>>> schedule the tweets to go out during the convention so I nor anyone else
>>>> needs be tied to their electronic device of choice.  But, in order to do
>>>> that, I *need* your information ahead of time.  You can e-mail me at
>>>> phantom.hopscotch at gmail.com with your department's information for the
>>>> convention and when you want the tweets to go out.  AT the convention, if
>>>> something comes up you want tweeted, text me at 310-766-9954 and I'll
>>>> do it as quickly as I can.
>>>>
>>>> If the Facebook and Twitter accounts are linked, it's one update for
>>>> two social media sites!  There'd be an extra step to get it onto G+, but we
>>>> can make that work (especially if I can find an app that plays with all
>>>> three nicely).
>>>>
>>>> Also... did we want to continue the TweetUp thing for Gamex?  Or should
>>>> that be an Orccon exclusive?
>>>>
>>>> --
>>>> Kryssie Mackey
>>>> Edutainment Marketing
>>>> 310-766-9954
>>>> phantom.hopscotch at gmail.com
>>>> Strategicon Events <http://www.strategicon.net>
>>>> Follow me on Twitter <http://www.twitter.com/Kryssieness> & Facebook<http://www.facebook.com/Angelkins>
>>>> !
>>>>
>>>>
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>>>>
>>>
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>>
>>
>> --
>> Kryssie Mackey
>> Edutainment Marketing
>> 310-766-9954
>> phantom.hopscotch at gmail.com
>> Strategicon Events <http://www.strategicon.net>
>> Follow me on Twitter <http://www.twitter.com/Kryssieness> & Facebook<http://www.facebook.com/Angelkins>
>> !
>>
>>
>
>
> --
> Kryssie Mackey
> Edutainment Marketing
> 310-766-9954
> phantom.hopscotch at gmail.com
> Strategicon Events <http://www.strategicon.net>
> Follow me on Twitter <http://www.twitter.com/Kryssieness> & Facebook<http://www.facebook.com/Angelkins>
> !
>
>
> _______________________________________________
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> http://mordred.punk.net/mailman/listinfo/deptheads
>
>
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