[Deptheads] The Saga Of The Three Con Names

[Kryssie]

Part of the lack of distinction is people balking at any attempt to make each one distinct.  I've made suggestions, john's made legit suggestions, and the responses tend to be we want them to be different, but we don't want to change.

Right now, the only difference is Gamex has a charity event.

One of my previous suggestions was to feature different departments each con: orccon = board games/collectibles, Gamex =  rpgs/larps, Gateway = video games/miniatures.  But it would mean coordinating efforts to get guests in that represent those genres and working with vendors to make sure featured games were stocked.

Diversifying our guests would be a good start, but I've been saying that because I'm really a one genre person at the con. There are so many different guests you could easily bring in, but we stay with what's comfortable and complain we have "board game convention" as our moniker.  

I don't necessarily care how you choose to differentiate.  What I care about is all the rebranding.  As one of your marketing people, you make my job infinitely more difficult by doing so.  Three Facebook pages because we wanted to keep the cons separate: that's changing for 2014.  If everything we have out there is already under the Strategicon name, it should stay that way.  We should be using "Strategicon presents..." Or even, " Strategicon Events in association with Errant Knights Productions presents..." For our boilerplates.  I like the latter, personally (obviously, use whatever is accurate).

My buck fifty. 



Kryssie M.
Marketing Monkey
Sent from my iPhone

On 2013-04-30, at 8:42 AM, Tim Keennon <tim at stugiii.com> wrote:

> That is the problem we have. There should be something different and there isn't at the moment. 
> 
> Not making the cons distinct entities is one of our issues. 
> 
> Tim
> 
> Sent from my mobile device.
> 
> 
> On Apr 30, 2013, at 8:32 AM, Neil Figuracion <fadtwentythree at gmail.com> wrote:
> 
>> I'll throw this question out: 
>> 
>> Other than time of year, what's different about each convention? 
>> 
>> 
>> On Tue, Apr 30, 2013 at 10:26 AM, Eric Nyquist <thatericn at aol.com> wrote:
>>>  Hi - 
>>> Since we've been the convention ownership, there definitely has been a moderately strong shift towards using Strategicon as a blanket term, versus the individual names. Back in "ye olde days" the phrase "Strategicon presents" was more boilerplate than identification; more of the background ownership than the out-front name and face for the conventions.
>>> My suggestion to harmonize the naming issue would be to do something like this on the flyers, con books, web, social media, etc.:
>>> 
>>> 
>>> ORCCON
>>> Strategicon's Winter Convention
>>> 
>>> 
>>> 
>>> 
>>> GAMEX
>>> Strategicon's Spring Convention
>>> 
>>> 
>>> 
>>> 
>>> GATEWAY
>>> Strategicon's Summer Convention
>>> 
>>> 
>>> 
>>> 
>>> ... or we might consider "Strategicon's Winter Gaming Convention" or even "Strategicon's Winter Event"
>>> 
>>> 
>>> 
>>> 
>>> 
>>> Recognized names are kept, no babies are thrown out with bathwater, while each con's identity is better defined and clarified.
>>> 
>>> 
>>> 
>>> Eric N.
>>> 
>>> _______________________________________________
>>> Deptheads mailing list
>>> Deptheads at strategicon.net
>>> http://mordred.punk.net/mailman/listinfo/deptheads
>> 
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